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General Chemical Corporation commenced business in December 1939, a few months after the outbreak of the Second World War. Genkem, as the company is now widely known, has grown dramatically over the years, mainly organically but particularly in more recent years also through acquisitions. The company has throughout its history exhibited a flair for innovation.
 
In recent years Genkem has built up a highly successful retail division, which manufactures and markets a number of leading brands such as the comprehensive ranges of:
 
  • Genkem DIY Adhesives, Coatings and Sealants Range
  • Genkem Art, Craft and Stationery Range
  • Genkem Nova Wood and Hard Surface Coatings Range
  • Genkem Bourne Wooden Floor Coatings Range
  • Genkem Tile Doctor Tile Sealers and Finishes Range
  • Genkem Sandtex Long Life Decorative Coatings Range
 
Qualichem (Pty) Limited, a dominant player in the industrial adhesives market for many years in South Africa reached agreement to acquire Genkem. The acquisition became effective on 1st October 1999 and this new group Qualichem-Genkem formed the largest adhesive company in South Africa.
 
Qualichem-Genkem is owned by the Qualichem Group of Companies.
 
Qualichem-Genkem, an ISO9002 company, currently produces several hundred products and each product has been scientifically formulated to meet the highest standards required.
 
Qualichem-Genkem stands prominent amongst South Africa's adhesive manufacturers. With large and well-equipped factories utilizing the very best in computer and high tech equipment, backed by skilled and dedicated professionals in research and development, production and administration, and with access to the latest technological advances worldwide, the company is ready and able to meet any new challenges to its expertise and energies.
 
QUALITY & SERVICE
 
Research and development plays a vital and ongoing role in Qualichem-Genkem's operational plan. With the objective of continually improving and extending in-house design and manufacture, the company is equipped with the most advance computer and analytical aids and staffed by able and widely experienced technicians, ensuring that the company remains the leader in adhesives and coatings technology.
 
Quality Control and Assurance programmes are fundamental to the company's policy of development. Total commitment to the highest quality standards at every stage of the operation is demanded and these standards are clearly defined, in accordance with National and International Codes of Practices. Through this level of dedication, any product bearing the Qualichem-Genkem name can take its place alongside any in the world.
 
Training and education of staff at all levels is an ongoing commitment, and is carried out both in-house and through established training institutions. The continuing demands on technical staff in the company's programme of development are catered for by sandwich schemes providing practical training in various sections of the company followed by relevant theoretical training.
 
MANUFACTURING
 
The manufacturing divisions are specifically designed to undertake jobbing, batch or mass production of a wide range of adhesives and coatings, to the most exacting specifications. The factory management has at its disposal the most up to date and sophisticated manufacturing facilities, strictly conforming to the highest of national and international quality standards.
 
Qualichem-Genkem products have made significant inroads into the South African market and export markets.
 
SALES
 
Serving the needs of the adhesives and coatings industry from bases in all major centres of South Africa, Qualichem-Genkem sales network supplies a range of customers.

Servicing of customers is carried out by a team of trained and responsible sales representatives who are required, at all times, to observe the same high quality standards as their colleagues in other divisions.

 
THE FUTURE
 
Dominant in the adhesives industry in South Africa for many years, Qualichem-Genkem has for some time been penetrating markets outside the Republic of South Africa. Consistency of quality and reasonable pricing allied to an aggressive and wide ranging marketing policy have brought the company's goods to the attention of actual and potential customers on the continent of Africa and across the world. With ongoing research programmes and the continual development of new South African products, Qualichem-Genkem looks forward, in the future, to serving these new markets with the same dedication as the old.
 
THE GENKEM PHILOSOPHY
 
We at Genkem have a simple philosophy -
 
"Doing-it-yourself" means "Doing-it-professionally."
 
That's why we provide the best solutions for home improvement jobs.
 
Extensively tried and tested to ensure top quality, each product in the wide Genkem range is especially developed to help DIY enthusiasts work quickly, effectively and professionally.
 
Genkem's range of DIY Home Improvement products is one of the most comprehensive available from a single supplier.
 
 
OUR MISSION
 
To be a successful world class adhesive and coatings manufacturer and marketer of fine quality adhesives and coatings, while behaving in a socially responsible and progressive manner.
 
OUR VISION
 
To be a world class adhesive and coatings manufacturer by any measure.
 
OUR VALUES
 
We share commitment to and have responsibility for:
 
 
  • Customer Service
  • Product Quality
  • Continuous Improvement
  • Respect, Dignity and Equal Opportunity
  • Participation and Improvement
  • Wealth Creation, Reward and Recognition
  • Communication
  • Employee Development
  • A Safe and Healthy Work Environment
  • Community and Environmental Commitment